Apple Computer is scheduled to purchase nearly 750 metric tons of gold in 2015 to build the new Apple luxury watch, which is expected to retail starting in April of this year. The hefty price tag of the elite “Apple Watch Edition” model is largely due to the high gold content of the watch. The basic model (“Sports”) and mid level model (“Apple Watch”) are more modestly priced, starting at around $400. The top drawer Apple Watch Edition model is to be made out of 18 Karat gold.
Apple is undoubtedly counting on its legions of fans and supporters to jump on the bandwagon with the new and technologically advanced watch, and for them to spend some of their enormous combined wealth on the new technology. The company is also counting on the watch to be a hit with their more stylish fans, and the watch to become a new must […]